Argan Oil Review

Consumer Awareness Statement

The benefits of pure argan oil come from the natural ingredients in the oil.  To produce argan oil that maintains the natural ingredients as closely as possible to their natural state requires hours of manual labor.  The process is time-consuming and costly.  But it is the only way to produce 100% pure food grade argan oil with a purity and freshness that maximizes as a topical application the benefits to the face, skin, hair, cuticles, nails and lips and as a culinary application the health benefits to the heart, circulation, cholesterol levels and rheumatological conditions.

Much of the argan oil on the market today is fake, diluted or over processed.  These methods produce more oil at less cost, but the natural ingredients  either do not exist or have been compromised to the point the beneficial properties are significantly diminished or eliminated. 



Here are some things to consider when you are purchasing argan oil.




The ingredients listed on the label should state 100% Argan Oil or 100% Argania Spinosa Kernel Oil.  If the ingredients listed simply state Argan Oil or Argania Spinosa Kernel Oil there maybe another ingredient.  In the United States if an ingredient is less than 2 percent by weight it is not required to be identified on the ingredients list.  Any other ingredients means the oil has been diluted and the benefits of its natural ingredients reduced significantly.


Tāne® is labeled 100% Argania Spinosa Kernel Oil.


Country of Origin

Products sold in the United States are required to identify the country where the product was produced.  If argan oil is produced in Morocco the label must state either "Morocco", "Product of Morocco" or "Made in Morocco".  If the label states "Imported from Morocco" it is considered deceptive by United States Customs and the Food and Drug Administration.  Argan oil labeled "Imported from Morocco" was likely brought into the U.S. in large plastic containers by ship and bottled and labeled in the U.S.  U.S. Customs would not permit the product into the U.S. labeled "Imported from Morocco".


Tāne® is labeled "Made in Morocco".



High quality 100% pure argan oil should be smooth, silky and absorb very quickly.  It should not feel oily, slimy, sticky or watery.  100% argan oil that is oily, slimy, sticky and does not absorb immediately was likely extracted using a solvent and high heat.  The solvent cannot be removed from the oil.  The solvent and high heat reduce or eliminate the benefits from the natural ingredients.  It may also be the oil was extracted from inferior, damaged or aged kernels.  The natural ingredients in these kernels have been compromised while the kernel containing the oil is still in the shell.  You will find Tāne® has a smooth, silky feeling and absorbs immediately leaving no residue.



Genuine high grade cosmetic argan oil has a slight natural “nutty” smell.  The smell disappears quickly as the oil absorbs immediately into the skin.  Argan oil with a strong scent is suspect.  It may have been extracted from kernels damaged by passing through the digestive system of a goat.  Argan oil with no scent could be fake or diluted to hide the odor.  Argan oil could also be machine made or put through a “deodorization” process.  Each of these strips the oil not only of the smell, but also its beneficial properties.  Essential oils and perfume type products are also used to conceal the odor.   Tāne® has a very slight almost undetectable “nutty” scent.  This is because only the finest, freshest and highest quality kernels are selected for extraction.  The scent disappears upon absorption.



Genuine high grade argan oil appears a bit “cloudy” and may often have a tiny bit of sediment at the bottom of the bottle.  Fake oil and highly refined oil will look very clear and will not have any sediment.  The difference is the "cloudy" is unfiltered and the very clear oil is filtered.  The "cloudy" look of the unfiltered argan oil is the press cake.  Filtering argan oil removes the press cake.  Unfiltered argan oil is 40 times higher in phenol compounds than filtered argan oil.  Removing the press cake significantly reduces the benefits of the natural ingredients.  Argan oil bottled in dark bottles makes it impossible to determine whether the oil is filtered or unfiltered.  The claim is a dark bottle protects the oil from light.  Studies show over a two year period the difference between argan oil bottled in clear glass and argan oil bottled in dark glass is deminimis.


Filtered or Unfilitered?

A simple test will tell you whether argan oil is filtered or unfiltered.  Place the argan oil in the refrigerator for 1 hour.  If the oil is unfiltered white waxy globs start to form on the sides of the glass otherwise the oil has been filtered.



Argan oil should always be air shipped and stored, transported and bottled in glass with either a pump, spray or roll-on applicator.  These measures best maintain the purity and freshness of the oil after extraction by minimizing exposure to air, heat, and moisture.  Air, heat and moisture can quickly reduce the quality of argan oil.  Argan oil should never be stored, transported or bottled in plastic.  Plastic deteriorates the natural ingredients reducing the benefits.  Transporting argan oil by ship subjects it to the heat and moisture of a cargo bay.  Using an applicator other than a pump, spray, or roll-on exposes the oil to air with each usage.


Tāne® is bottled in glass at our production facility in Morocco with pump and roll-on applicators and air shipped Fedex® to its destination.  This minimizes the handling of the oil and its exposure to air, heat and moisture.



The production of genuine high quality argan oil is an exacting, time-consuming and costly process.  Harvesting the nuts, breaking open the shells and sorting the kernels must be done manually and with great care.  The oil must be extracted by a mechanical cold screw press requiring very high levels of maintenance.  It must be bottled in glass at the production facility and immediately stored in containers.  Any other method of production and storage exposes the oil to air,  heat, moisture and over handling.  These factors deteriorate the natural ingredients in the oil diminishing or eliminating the benefits to the skin, hair, nails and lips.  Genuine high grade argan oil is expensive, but expensive argan oil may not be genuine high grade argan oil. You may be paying for elaborate packaging or expensive marketing.


Tāne®’s entire production process occurs within a 150 mile radius in Morocco and is described in the first paragraph.  The manual tasks key to the production of Tāne® are performed by the Berber women of Morocco who learned the fine art of producing genuine high grade argan oil from their mothers, grandmothers and great grandmothers.  The Berber women of Morocco are the foremost experts in the world in the production of argan oil.  They are provided a fair wage and a sustainable living.



First cold pressed is the best method of extracting argan oil from the kernels.  It is the only method that can produce high quality food grade cosmetic and culinary argan oil.  However, the fact argan oil is first cold pressed does not mean it is a high quality oil.  A press heats up during the extraction and is cooled down using water.  If during the extraction process the press heats up to over 80° F the quality of the oil will be reduced, governed by EU Article 5 of Commission Regulation (EC) No 1019/2002 of 13 Jun 2002.  If the water used to cool down the press is not entirely removed from the press before extraction is resumed the quality of the oil will be reduced.  Heat and moisture quickly degrades the argan oil.  The only assurance first cold pressed argan oil is a high quality food grade oil is to test a sample from each batch.


A sample of each batch of Tāne® organic pure argan oil is tested by the E.A.C.C.E a Morocco governing body in Casablanca, Morocco.  Tāne® is always extra virgin and food grade.



The quality of argan oil is measured by acidity, rancidity, oxidation and composition.  The first three measure freshness meaning the extent to which the natural ingredients have deteriorated during the production process.  Composition measures purity meaning it measures the percentage of fatty acids in the oil to ensure it is 100% argan oil.

A sample from every batch of Tāne® is third party tested for acidity, rancidity, oxidation and composition by the E.A.C.C.E. (Establissement Autonome de Controle et de Coordination des Exportations) in Casablanca, Morocco prior to bottling. The E.A.C.C.E is a Moroccan governing body.  The tests show Tāne® always has the highest levels of purity and freshness at the time of bottling in southern Morocco.



Acidity levels less than 1 percent are considered extra virgin ( European Economic Council Directive CEE2568/91). Tāne®'s acidity level never exceeds 0.6%.  See here →


If argan oil has not been tested by the E.A.C.C.E it was not manufactured in Morocco.  The majority of argan oil on the market is extracted in Europe using a solvent or in China where the method of extraction is unknown.  Argan oil extracted in Europe or China is not third party tested.